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Why Network?

Why Network?

Presentation

By Brenda E. Shields

Many business people do not have a professional circle of contacts.  When and if they do network, many have no purpose or goal for networking.  All businesses should network in some form.  Networking allows the business owner to build and foster a circle of professional contacts, which could provide assistance with overcoming challenges of the business.  The owner should join an organization that will provide training in their field or craft and subscribe to receive trade publications and networking materials.

 

When deciding to network there are four questions you need to ask yourself:

  1. Do you know at least 50 professional people in your circle? Would they know who you are or what services you offer.
  2. Do you belong to a minimum of four professional or community organizations?
  3. When others ask “What do you do?” Can you avoid title and explain what you do?
  4. Do you thank networking partners and look for ways to reconnect and stay in touch?

If you answered no to two or more of these questions take steps to improve your networking.

As a business owner you need to aim for diversity, read trade publications, seek out professionals and leaders in your field, and give back.  Showing up at networking events is half the battle.  While there ask questions, volunteer information, smile, move around enthusiastically and look for ways to contribute your ideas and expertise. Network with a purpose: Build relationships and professional circles!

 

Reference

Author Unknown. (n.d.). Networking With a Purpose. The Essential Leader. Briefings Publishing Group.

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